Brewed for all.
Fauna is a trendy micro brewery that can be located through the help of social media posts. Their customers consists of newly graduated young women who want to feel like they are spoiling themselves to a beautiful can design that fits nicely within an instagram feed. Fauna has a strong social media presence and a consistent design profile throught all brand projects & assets.
I decided to go with a pixelated font programming code can indeed be a clever and effective strategy for embracing the brand identity of a playful, youthful, and experimental beer brand. The font is PF Videotext Regular
Conveying Experimentation:
Programming code is often associated with experimentation and innovation. By incorporating a pixelated font resembling code, the beer brand can symbolize its commitment to pushing boundaries, trying new things, and being experimental. This resonates well with a consumer base that values uniqueness and creativity.
By replacing the word fauna with a symbol, the customer can get a taste of the playfulness and femininity of the brand. Moreover, the brand gets a change to use to color as a symbol, changing in color for each product.
Draft 1 Feeback Session
Lack of pattern structure
Inconsistent line up on the back of the can
No coherent color scheme
Manipulation of text displays the playfulness, but it could be even more exhaggerated
Graphics on can could be used to honor the brewing process
Revised Designs
