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TurnStyle Co:Creation Hub

Creative Direction, Instagram Ads, Stationary & Signage: Johanna Nager
Brochure, Event Promotion, Stickers & Tone of Voice: Taina Cruz
MTA Activations, Icon, Typography & Merchandise: Kyle Catavero
Website & Stickers: Tatianna Newell
Spatial Ideation: Andrew Guo

The world is Ours.

Producing creatives from Billy Joel to Ice Spice, the Bronx is one of the most significant cultural hubs for creative expression. TurnStyle aims to be a new arts and culture center in the Bronx, heavily focusing on young local artists. With this space, we seek to provide an accessible space to harness creativity and establish a community for underrepresented populations.


TurnStyle was a group capstone project uniting the creative minds of 5 design students!

Frustrated by the lack of access and visible disparity in his Bronx community’s arts funding, painter Elijah Jean has created a cultural center to bridge the elitist gap, providing resources and community support for young creatives and aspiring artists in an effort to shape a culturally enriched future for the borough.

Inspired by the legacy of mural arts, TurnStyle's concept direction channels rebellion, confidence and expression. At TurnStyle, the world is Ours.

The team members had a hard time finding a typeface that displayed the brand concept. They felt determined to use a font that suited their style – a decided upon creating their own. TurnStyle, the typeface, embraces the spontinuity, geniunity and confidence that is TurnStyle.